Sales Partner Resource Hub
Everything you need to find prospects, open conversations, handle objections, and close the sale. Use these resources on every call, every day. Updated monthly by the Killer Kit AI team.
Commission Structure
Understand what you earn on every sale so you can stay motivated and track your income. Every closed deal counts — and they stack up fast.
| Package | Monthly Price | Monthly Residual (15%) | 12-Month Value | 24-Month Value |
|---|---|---|---|---|
| Foundation Kit | $899/mo | $134.85/mo | $1,618.20 | $3,236.40 |
| Growth Kit ⭐ | $999/mo | $149.85/mo | $1,798.20 | $3,596.40 |
| Elite Kit | $1,299/mo | $194.85/mo | $2,338.20 | $4,676.40 |
Where to Find Your Prospects
The best leads are businesses already spending money to get customers — they understand marketing value and are much easier to sell to. Here’s where to find them.
Yelp is a goldmine. Search for contractors, HVAC, plumbers, roofers, restaurants, and salons in any city. Businesses on Yelp are already investing in online presence — they’re warm to spending money on business growth.
- Go to yelp.com and search your target trade + any city
- Filter by 3–4 stars — frustrated businesses are prime targets
- Look for businesses with 10–50 reviews — established but not massive
- Click through to their website — if it’s outdated or missing, lead with that first
- Note any reviews mentioning “hard to reach” or “slow response” — that’s your pain point
Search any trade in any city on Google Maps. Businesses showing up in the local pack are actively trying to be found. Businesses with few reviews or no website are the easiest conversions.
- Search “[trade] [city]” and click listings — note phone, website, review count
- Businesses with under 20 reviews and no automation system are perfect targets
- Look for businesses that respond to reviews — they care about reputation
- Check when their last review was posted — a gap means their system isn’t working
Contractors here are already paying $20–$80 per lead. They deeply feel the pain of lead costs and poor follow-up. These are some of your hottest prospects because they know leads = money.
- Search your target trade in any zip — contractor profiles are publicly visible
- Opening line: “I noticed you’re on HomeAdvisor — are you happy with your cost per lead?”
- Transition: “What if I could help you close more of the leads you’re already paying for?”
Thumbtack contractors pay per-quote for new business. Same psychology as HomeAdvisor — they’re spending money on leads but often have no system to properly follow up or convert them.
- Search any home service trade in any city — profiles often include contact info
- Businesses with a lot of “hired” badges are active and scaling — perfect timing
- Angle: “You’re already paying for leads — let’s make sure none fall through the cracks”
Search Facebook for local service businesses. Businesses running Facebook ads are especially warm because they’re already spending on growth. Trade-specific groups are goldmines.
- Search “[trade] [city]” to find local business pages
- Join local contractor or service business Facebook groups — DM members
- Message angle: “Hey [name], saw your page — do you use any system to follow up with leads automatically?”
Search for “owner” or “founder” at service companies. LinkedIn decision-makers are primed for business tools and often more open to conversations about growth systems.
- Search: “owner HVAC [city]” or “founder roofing [state]”
- Connection request note: “Hey [name] — I help service businesses automate lead follow-up. Mind if I connect?”
- Look for owners posting about business frustrations — those are your warmest leads
Most states publish licensed contractor lists publicly. These are verified, active businesses — great for building a clean calling list.
- Google “[your state] contractor license lookup” to find the public database
- Filter by trade type and county/city
- Cross-reference with Google Maps to find contact info and see their online presence
Nextdoor has a “Local Business” section where service businesses post. These are typically smaller operations that are scrappy and growing — very open to tools that help them compete.
- Search the Business Directory for your target trades
- Look for businesses recommended in neighborhood posts — they have social proof but need systems
- Opening: “I saw you were recommended on Nextdoor — are you capturing all those leads automatically?”
Call Scripts — All Industries
Industry-specific cold call openers, discovery questions, pitches, and objection handlers — tailored for every industry Killer Kit AI serves. Pick your industry and start dialing with confidence.
📞 Industry-Specific Openers
“Hey [Name], this is [Your Name]. Quick question — when you get a missed call from a potential customer while you’re on a job, what happens? Does someone text them back or does that lead usually just sit there? … That’s exactly the problem we solve. We set up an automated system that texts back within 60 seconds, every time, even when you’re on a roof. Worth a 10-minute call to see how it works?”
“Hey [Name], this is [Your Name]. I saw your restaurant on Google Maps — you’ve got some great reviews. Quick question: when someone calls to make a reservation during your busy dinner service and no one picks up, are they automatically texted back or do you lose that table? … That’s something we fix. We automate the entire reservation follow-up so you never lose a table to a missed call again. Quick 10-minute call?”
“Hey [Name], this is [Your Name]. I help medical offices reduce no-shows and get more patient reviews automatically. Quick question — do you currently have anything that sends automated appointment reminders to patients 24 hours before their visit? … Most offices don’t, and it’s costing them $150-plus per no-show. We fix that completely. Worth a quick 10-minute call?”
“Hey [Name], this is [Your Name]. Quick question — when you get a Zillow or website inquiry on a Sunday afternoon while you’re showing a property, how fast does that lead get a response? … There’s a stat that says agents who respond within 5 minutes are 9 times more likely to convert. We make you the agent who responds in under 60 seconds, every time, automatically. Worth a 10-minute call?”
“Hey [Name], this is [Your Name]. Quick question — during your busy summer season when your techs are all out on calls, what happens to the calls that come in that nobody picks up? … Most HVAC companies lose 30-40% of peak season leads that way. We set up a system that responds to every missed call within 60 seconds and books the appointment automatically. Worth 10 minutes?”
“Hey [Name], this is [Your Name]. Quick question — while your techs are under cars during the day, how many calls would you say go unanswered? … Did you know the average shop loses $280 or more per unanswered call? We set up a system that auto-texts back every missed call in under 60 seconds so you capture every customer. Worth a quick 10-minute call?”
“Hey [Name], this is [Your Name]. Quick question — when someone DMs your gym on Instagram asking about membership and you don’t reply for a few hours, do you think they’ve already called somewhere else? … Almost always. We set up an automated system that replies to every inquiry within 60 seconds and puts them into a trial booking sequence. Worth 10 minutes?”
“Hey [Name], this is [Your Name]. Quick question — do you have anything that automatically follows up with a customer after a cleaning job and asks for a Google review? … Most cleaning companies rely on customers to leave reviews on their own and almost no one does. We automate that and also lock in recurring bookings. Worth a quick 10-minute call?”
Text, Voicemail & Email Scripts
Most sales don’t close on the first contact. Follow up at least 5 times across different channels before moving on. Persistence is professionalism in sales — not annoyance.
📳 Voicemail Scripts
“Hey [Owner Name], this is [Your Name] calling from Killer Kit AI. I work with service businesses to set up automated follow-up systems so no lead ever goes cold. I’d love to show you how it works — takes about 10 minutes. Give me a call back at [your number] or I’ll try you again in a couple of days. Thanks [Owner Name].”
“Hey [Owner Name], [Your Name] from Killer Kit AI again. I wanted to follow up because I genuinely think what we do could help your business. We install done-for-you AI automation systems that follow up with leads automatically, book appointments, and collect Google reviews — and we go live in under two weeks. Worth a 10-minute call. I’m at [number]. Thanks.”
💬 Text Message Scripts
“Hey [Name] — [Your Name] from Killer Kit AI. Just tried to reach you. We set up AI-powered lead follow-up systems for service businesses — most clients close 30–50% more jobs without spending more on advertising. Worth a quick call? What’s a good time for you?”
“Hey [Name], checking back in. I know you were interested in what Killer Kit AI does — just want to make sure I answer any questions you had. We can do a quick 10-min call whenever works for you. Still interested?”
“Hey [Name] — quick stat for you: businesses that respond to leads within 5 minutes are 21x more likely to close than those who wait 30 minutes. That’s the gap our AI system closes. Worth a call?”
“Hey [Name] — I’ve reached out a few times and haven’t heard back, so I’ll leave you alone after this. If you ever want to see how businesses are automating their lead follow-up and reviews with AI, I’m here. Wish you the best — [Your Name].”
📧 Email Scripts
Hey [Name],
Quick question — when a new lead comes in right now, how long does it take your team to follow up?
I ask because we work with service businesses like yours to install AI-powered follow-up systems that respond to every lead within seconds. Most clients close 30–50% more jobs without spending more on advertising.
Worth a 10-minute call to see if it makes sense for your business?
— [Your Name], Killer Kit AI
Hey [Name],
Bumping this up in case it got buried. I wanted to share one thing that might be relevant:
One of our clients — a roofing contractor in [state] — was getting 40+ leads a month but only converting about 8–10. Three months after installing the Killer Kit AI system, they were converting 18–22 per month. Same lead volume. No additional ad spend. Just faster AI-powered follow-up and better workflows.
If that sounds like something worth exploring, I’d love 10 minutes on a call.
— [Your Name]
How to Sell Every Feature
Each Killer Kit AI feature solves a specific, painful problem service businesses live with every day. Here’s how to position each one, the language that lands, and the discovery questions to expose the pain before you pitch the solution.
- Missed calls while working go unanswered for hours
- Leads contact 3–5 competitors simultaneously
- First to respond wins — that’s almost never them
- No system to catch after-hours or weekend inquiries
- Every missed call triggers an auto text-back in <60 seconds
- Web forms, DMs, and social inquiries captured and replied instantly
- AI-crafted response sounds personal, not robotic
- Works 24/7 including nights, weekends, and holidays
- When you get a missed call while on a job, what happens? Does anyone text them back?
- Have you ever lost a job to a competitor just because they picked up faster?
- What happens to leads that come in at 9pm on a Sunday?
“Right now, every time your phone rings and no one picks up, that lead is texting the next contractor on Google. Our system sends a personalized text back in under 60 seconds — every time, automatically. You don’t touch it. That’s the difference between a business that captures every lead and one that hopes they call back.”
- Calling a lead once, getting voicemail, never following up
- Leads going cold because there’s no time to follow up manually
- No consistency — some leads get 3 follow-ups, most get zero
- Revenue leaking between initial contact and booking
- 9-touch sequence across SMS, email, and voicemail drops
- Spaced automatically over days — persistent but professional
- Sequence stops instantly when lead responds or books
- Recovers 20–35% of leads that would otherwise go cold
- When you call a lead and they don’t pick up — what happens next?
- How many times do you typically follow up before moving on?
- Would you say follow-up is consistent across your whole team or does it depend on who’s available?
“There’s a category of revenue most businesses are completely ignoring — leads who didn’t answer the first time but would have booked if someone followed up consistently. Our system follows up 9 times over several days through text, email, and voicemail. It stops the second they respond. It’s persistent but professional — and it recovers jobs that would have gone to whoever followed up next.”
- Happy customers don’t leave reviews unless specifically asked
- Owner forgets to ask or it feels awkward to bring up
- Competitor with more reviews wins the job before a call happens
- Negative reviews sitting unanswered damaging reputation
- Review request fires automatically after every completed job
- Timed perfectly — 24 hours post-service, not immediately
- Google + Yelp links sent directly in the message
- Unhappy customers redirected to private channel first — rating protected
- How many Google reviews do you have right now?
- Are customers leaving them on their own or does someone have to ask every time?
- Have you ever lost a job to a competitor who had more reviews even though you do better work?
“Your Google rating is one of the most powerful sales tools you have. When a customer searches for your service and sees 4.9 stars with 80 reviews versus your competitor with 3.8 stars and 12 reviews — you win before anyone even picks up the phone. Our system sends a review request automatically after every completed job. You never have to ask a single customer manually again.”
- Spending 30+ minutes on calls with people who were never going to buy
- Calendar full of unqualified consultations wasting time
- Back-and-forth scheduling taking up hours every week
- No way to capture appointments after business hours
- AI qualifies leads before they ever reach your calendar
- Only ready-to-buy prospects get through to booking
- Self-booking link sent in follow-up — books into your real availability
- Captures appointments 24/7 including nights and weekends
- How much time do you or your team spend per day just coordinating schedules with customers?
- Have you ever had a lead just disappear during the scheduling process?
- What percentage of the calls you take would you say were actually qualified buyers?
“Think about the last time you spent an hour on a call with someone who was never going to buy. Our AI qualification layer filters and scores leads before they ever reach your calendar. You show up to conversations with pre-qualified, pre-scheduled prospects. That’s a completely different sales experience than taking cold inquiries all day.”
- Past customers forgotten until they need service again — if they remember you
- No systematic way to ask for referrals without feeling pushy
- Seasonal slowdowns with no campaigns running to generate revenue
- Birthday/anniversary follow-ups completely manual and rarely happen
- Re-engagement sequences for customers inactive 45–90 days
- Referral campaigns that fire automatically post-job
- Seasonal offers and announcements sent to entire customer list
- Birthday and anniversary messages running automatically, forever
- Do you have any system that reaches back out to past customers to bring them back in?
- How do you currently ask for referrals — or does that happen consistently?
- During your slow season, do you have any campaigns running to generate revenue?
“Your best leads are your past customers — they already trust you and they have friends who need what you do. Our retention campaigns send automatic re-engagement messages to customers who haven’t come back in a while, automatic referral asks after jobs, and seasonal offers to your whole list. It’s revenue from customers you’ve already paid to acquire — running completely on autopilot.”
The Full Walk-Through Script
Use this when you have a fully engaged prospect ready to hear everything — typically a scheduled follow-up call or a warm prospect who asked for more detail. Ties all features into one seamless story.
Lead Volume & Follow-Up
Paperwork & Estimates
No-Answer Follow-Up
Reviews
The Big Question
Chapter 1: Instant AI Lead Response
Chapter 2: Follow-Up Sequences
Chapter 3: AI Qualification & Booking (Growth/Elite)
Chapter 4: Review Engine
Monday morning — you check your dashboard. There are three new leads that came in over the weekend. All three got AI responses within 60 seconds. Two booked appointments. One is in a follow-up sequence.
You have four jobs on the board this week. Every customer has already gotten a reminder. Tuesday, a job wraps up. That customer automatically gets a thank-you and a Google review request. By Thursday you have a new 5-star review.
You spent zero time on any of that. Not one minute of manual follow-up, scheduling back-and-forth, or reminder calls. You were on the job doing the work that actually makes you money.
That is what Killer Kit AI looks like from the inside. Not software you have to figure out. A system that runs behind everything — quietly, consistently, every day.”
Our Growth Kit is $999 a month and adds AI lead qualification and automated scheduling on top of everything in Foundation. That’s our most popular package because it handles your entire lead-to-booked pipeline automatically.
Our Elite Kit is $1,299 a month and adds custom AI workflow builds, a dedicated account manager, and monthly strategy calls. That’s for businesses serious about scaling without the owner being in the middle of everything.
Based on what you’ve told me today, I think [specific package] is the right fit for you — and here’s why…”
I’d like to get you set up. Are you ready to move forward today, or is there a specific question I can answer first?”
Objections & Rebuttals
Every objection is a question in disguise. When someone pushes back, they’re not saying no — they’re saying “I’m not convinced yet.” Your job is to address the real concern underneath.
How to Ask for the Sale
The close isn’t a trick — it’s the natural conclusion of a good conversation. If you’ve done the discovery and handled the objections, asking for the sale should feel like a logical next step, not pressure.
“So based on everything you’ve told me, I think the Growth Kit is the right fit. To get you started, I’ll send over the checkout link right now — do you want that sent to this number or do you have an email address handy?”
“Based on what you’ve shared, I think you’d do great with either Foundation or Growth. Foundation covers lead follow-up and reviews for $899 — Growth adds AI qualification and the full pipeline for $999. Which one feels like the right starting point?”
“You mentioned your busy season is coming up in [month]. If we start today, we can have your system live before your peak period — capturing every lead at your busiest time. If we wait a few more weeks, that window closes.”
“Let’s do the math together. You said an average job is $1,800 and you get about 30 leads a month. Even if we only help you close 2 extra jobs per month, that’s $3,600 in new revenue. Our system is $999 a month. That’s a 3.6x return. Does it make sense NOT to do this?”
“So let me recap. You’re losing leads because follow-up is slow, admin takes too much time, and reviews aren’t coming in consistently. Killer Kit AI fixes all three — done for you, live in 2 weeks, simple monthly billing. Based on all that, is there any reason we shouldn’t get you started today?”
“Honestly — I want to make sure Killer Kit AI is actually the right fit for you. We work best with businesses committed to scaling and doing things differently. Is that where you’re at right now? Because if it is, I want to get you started.”
What Separates Top Partners
Sales skills are learnable. But these fundamentals separate partners who hit quota from partners who dominate it. Build these habits and the scripts become secondary.
📋 Suggested Daily Routine
- 7:00–8:00amEarly morning calls to service businesses before their day gets busy
- 8:00–9:00amProspect research — build today’s call list from Yelp, Google Maps, HomeAdvisor
- 9:00am–12:00pmPeak dialing block — aim for 25–30 calls
- 12:00–1:00pmSend follow-up texts and emails to leads from yesterday
- 1:00–4:00pmSecond dialing block — 20+ calls, callbacks, booked demos
- 4:00–5:00pmUpdate your tracker, log call notes, schedule tomorrow’s follow-ups
- 5:00–6:00pmLate afternoon calls — business owners wrapping up are more relaxed and open to talking
📈 Key Stats to Drop on Calls
- Businesses that respond to leads within 5 minutes are 21x more likely to close than those who wait 30 minutes
- 78% of customers buy from the first business that responds to their inquiry
- The average service business loses 60–70% of leads to no-response or slow follow-up
- Businesses with 50+ Google reviews earn 270% more revenue than those with fewer than 10
- 92% of consumers read online reviews before making a purchase decision
- Service business owners spend an average of 15–20 hours per week on admin tasks that can be automated
- 44% of sales reps give up after one follow-up — follow up 5+ times and you eliminate most of your competition
📋 Quick Reference Cheat Sheet
- ✓ Service business, any industry
- ✓ 2–15 employees, $200k–$2M revenue
- ✓ Active on Yelp, Google, or HomeAdvisor
- ✓ Under 50 Google reviews
- ✓ No dedicated admin or ops staff
- ✓ Owner answers the phone themselves
- → “When a lead comes in, how fast does your team follow up?”
- → “Are you happy with your cost per lead on HomeAdvisor?”
- → “How many Google reviews do you have right now?”
- → “What happens to a lead if your team doesn’t pick up?”
- → “How much time does your team spend on admin per week?”
- ✓ Foundation: $899/mo → $134.85/mo residual
- ✓ Growth: $999/mo → $149.85/mo residual ⭐
- ✓ Elite: $1,299/mo → $194.85/mo residual
- ✓ 15% residual starts month 1
- ✓ Perpetual — no 18-month cutoff
- ✓ No contracts — month to month
- 1 Leads going cold because of slow follow-up
- 2 Too much time on manual admin and paperwork
- 3 Not getting enough Google reviews consistently
Sales Resource Library
All the documents, templates, and tools you need to support your sales conversations. Replace placeholder links with your actual file URLs in the WordPress editor.
📄 PDF Documents
📊 Spreadsheets & Trackers
🔗 Additional Resources
Marketing Media
Ready-to-post ad creatives for your own lead generation. Use these on Instagram, Facebook, TikTok, or send directly to warm prospects.
Replace with your image URL
Replace with your image URL
Replace with your image URL
Replace with your image URL
Replace with your image URL
Replace with your image URL
Replace with your video URL
Replace with your video URL
<a href="YOUR_FULL_SIZE_IMAGE_URL"><img src="YOUR_IMAGE_URL" /></a> tag. Upload your images to the WordPress Media Library first and copy the URLs from there.